Brooks England Metropolis Collection

Brooks England engaged our team at IDEO to strengthen and evolve its heritage brand by designing the Metropolitan Collection. The cycling accessories company, known globally for its iconic Brooks England leather saddle, wanted a new offering that would stand out from the competition and reflect a new, more modern style. Featuring a custom collection of hardware zipper pulls, buckles, fasteners and rivets, as well as handles created in a vulcanized rubber material that relates back to the modern Cambium saddle Brooks introduced a few years prior.

Research. Design. Development trip to Italian factory.